15 ways to attract more people to your Alpha course
Many church leaders have expressed interest in how to increase the
number of people attending their Alpha courses. Here are 15 ideas:
1. Friends, family and work colleagues of those who did the last
course or a previous course.
The main way your course will grow is by people who have attended
Alpha telling their friends, family and work colleagues about Alpha
and inviting them to a subsequent course. Alpha courses grow through
friends bringing friends.
2. Guest Services
Guest services are aimed specifically at non-churchgoers and can be
held on Sunday before your Alpha course starts. The service, which
should be well advertised, should be broadly similar to a normal
Sunday service. It is good to use interviews as a key element
of guest services. Try to find people who would be attractive
to those outside the church - people with 'street cred'.
3. Alpha Sundays
An 'Alpha Sunday' is a normal Sunday service which includes a ten
minute slot about Alpha. This usually takes the form of a brief
explanation of what the course entails and a couple of testimonies
from the last course. Hand out details at the end.
4. Alpha celebration suppers
The supper provides an easy way for guests to invite friends, family
and work colleagues to come and hear the talk 'Christianity: Boring,
untrue & Irrelevant?' in a friendly environment and to hear about the
5. Mission and evangelistic events
Alpha is an ideal follow-up course for a mission and has been in this
way by Luis Palau, J John and other evangelists.
If your church receives requests from couples wishing to have their
child baptised, Alpha is the ideal course to prepare the parents and
godparents for the baptism service.
Many people start coming to church services because they want to get
married. Why not encourage those that are planning to marry in your
church to attend Alpha?
8. Congregation contacts
Encourage your congregation to go on inviting their friends, family
9. Occasional churchgoers
Many people go to church at Christmas, Easter and Harvest Festival or
for family services. These are ideal opportunities to speak about
10 The Parish magazine
If you have a church magazine, why not use it to publicise your
course? Printing interviews with those who have come to Christ on
Alpha proves very effective.
11. Community groups [scouts and guides, mothers and toddlers
An increasing number of churches are now involved in community
activities. Drop-ins for the homeless, coffee mornings for mothers
and toddlers etc. provide an ideal setting to mention or run Alpha.
12. The Alpha register
We would highly recommend that you register your course to enable
others to contact you if they are looking for a local course.
Advertising makes the personal invitation easier.
14. Using promotional resources
Church notice boards, posters in windows of church members' homes and
in shop windows, libraries, pubs, coffee shops, offices and factories
can be very effective.
15. Participate in the Alpha Initiative
The Alpha Initiative have had an enormous impact on te number of people
attending Alpha courses in the UK. The more churches involved, the
greater the impact.
Source : Alpha news newspaper
Author : Tricia Neill